Social Listening

Know what’s happening, even when no one tags you

Lucidya Social Listening helps brands monitor, analyze, and act on public conversations across channels in real time.

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Your team is tracking mentions,

and missing the message.

‍

Do issues only surface after they've gone viral?

Does sentiment data miss the nuance, especially in Arabic?

Are competitor insights scattered or missing completely?

Lucidya’s Social Listening

shows you the full conversation, with Arabic native analysis & benchmarking that keeps you ahead.

Turn every online conversation into a competitive advantage

Connected to the platforms you use daily

Connected to the platforms you use daily

Stay ahead with real-time intelligence

Crisis management

Catch early signals of risk, misinformation, or negative coverage and act quickly.

Campaign optimization

Track reactions in real time and adjust messaging across channels while campaigns are live.

Trend discovery

Spot emerging topics, monitor event buzz, and understand what’s gaining traction.

Audience insights

Analyze behaviors, interests, and sentiment to refine messaging and content strategies.

Impact mapping

See who’s shaping the conversation and how they’re impacting your brand.

Competitive intelligence

Compare share of voice, sentiment, and visibility across your competitive landscape.

Works well with other products in the Lucidya suite

profiles

Enrich Social Listening data with 360° audience views by combining sentiment, behavior, and demographics for precise targeting and retention strategies.

media monitoring

Expand Social Listening beyond social media to track news, TV, and online publications. This delivers full visibility across owned, earned, and paid channels.

survey

Use Social Listening insights to run quick surveys, validate findings, and combine public sentiment with direct feedback for clear next steps.

Your trusted partner

for understanding

markets in real time

Frequently asked questions

What is Lucidya Social Listening and how does it work?

Lucidya Social Listening monitors conversations about your brand, competitors, products, and topics of interest across social media channels in real time. It tracks mentions, sentiment, share of voice, and trending topics across English and Arabic content simultaneously, giving marketing, PR, and research teams a continuous live view of how their brand is perceived without manual monitoring. Because Social Listening shares the same data layer as OmniServe, Profiles, and Media Monitoring, the intelligence it surfaces connects directly to the teams acting on it. A sentiment shift detected in social listening can trigger an alert in the customer service inbox, update a customer profile, or feed directly into an executive dashboard, rather than sitting in a separate analytics tool that service and product teams never see.

Which social media platforms does Lucidya monitor?

Lucidya monitors X (Twitter), Instagram, Facebook, Snapchat and YouTube across English and Arabic content. All platforms include native sentiment detection, meaning tone and sentiment are accurately identified based on how people actually communicate, including colloquial language, regional expressions, and dialect variation, rather than defaulting to formal written language that misses how most social media conversations actually sound. For brands operating in Arabic-speaking markets, this includes native understanding across 17 Arabic dialects rather than treating Arabic as a single uniform language, a distinction that significantly affects sentiment accuracy for Gulf, Egyptian, Levantine, and North African audiences.

How accurate is Lucidya's sentiment analysis for social listening?

Lucidya's sentiment analysis reaches 92% accuracy in both English and Arabic. For English-language markets this means reliable sentiment detection across high-volume social content without the false positives that degrade signal quality at scale. For Arabic-language markets, 92% accuracy requires native training rather than translation. Lucidya's AI is built in-house and trained specifically on Arabic social media language, including colloquial dialect, regional slang, and culturally specific sentiment markers, rather than adapted from English-first models. This is the accuracy difference that makes Arabic social intelligence actionable rather than directional.

Which Arabic dialects does Lucidya's social listening support?

Lucidya supports 17 Arabic dialects across eight dialect groups, Modern Standard Arabic, Saudi Arabic (Najdi, Hijazi, and other regional variations), Khaleeji Arabic (Emirati, Bahraini, and Kuwaiti), Egyptian Arabic, Shami Arabic (Palestinian, Syrian, and Lebanese), Maghrebi Arabic (Moroccan, Libyan, and Algerian), Yemeni Arabic, and Iraqi Arabic. Each dialect has distinct vocabulary, tone markers, and sentiment signals. A tool that treats all Arabic as a single language class will misread how a Gulf customer, an Egyptian customer, and a Levantine customer express the same sentiment, producing confident but inaccurate intelligence. Lucidya's dialect-specific training addresses this at the model level rather than through post-processing corrections.

How does Lucidya compare to Brandwatch for social listening?

The core difference is in how each platform handles non-English content and platform scope. Brandwatch is built primarily for English-speaking markets and processes Arabic through Google Translate before analysis, which loses dialect nuance and cultural context before any sentiment processing occurs. Lucidya processes Arabic natively across 17 dialects, achieving 92% sentiment accuracy without a translation step. On platform scope, Brandwatch is strong on English-language social listening with deep historical data. Lucidya combines social listening with media monitoring across 1,600+ news and broadcast sources in one platform, giving teams a unified view of brand perception across social and traditional media rather than requiring separate tools for each. For global brands where English-language social intelligence is the primary requirement, Brandwatch's depth is an advantage. For brands operating in Arabic-speaking markets, or needing social and media monitoring unified in one platform, Lucidya is the stronger option.

Can I benchmark my brand against competitors using Lucidya Social Listening?

Yes. Lucidya's competitive benchmarking tools let you compare brand sentiment, share of voice, topic trends, and mention volume against multiple competitors simultaneously across English and Arabic social channels. Marketing and research teams can track how brand perception shifts relative to competitors over time, identify topics where competitors are gaining positive sentiment, and spot positioning gaps before they become competitive disadvantages.

Can Lucidya generate automated social listening reports?

Yes. Lucidya supports scheduled report distribution and newsletter digests customizable by audience, frequency, and content focus. Marketing teams can receive weekly brand sentiment summaries, executive leadership can receive monthly reputation briefings, and PR teams can receive real-time crisis alerts, all automatically generated and distributed without manual report building.

How does Lucidya monitor live events, trending topics, and hashtags in real time?

Lucidya tracks live events, trending hashtags, and emerging topics across monitored social channels in real time, sending instant alerts when significant spikes in mentions or sentiment shifts occur. This is particularly valuable for brands managing product launches, major events, or crisis situations where social media conversations can escalate rapidly and require immediate response. Sentiment-aware alerting means teams are notified based on severity rather than just volume, a sudden spike in highly negative mentions triggers a different alert than a general increase in brand conversation, giving teams the context to respond appropriately rather than reacting to every mention spike.

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