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Ideas, insights, and inspiration for customer-focused innovators

From practical tips to big-picture thinking, our team brings you insights designed to spark ideas, inspire action, and support you on your CX journey.

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9
min read

De-influencing: your brand’s next reputation threat and how to avoid it

De-influencing is when creators tell followers what not to buy, often gaining more trust than sponsored content. This poses a reputation risk as AI search tools index negative sentiment into purchase recommendations. Real-time social listening helps brands catch these conversations before they escalate.

5
min read

Agentic AI is not about intelligence. It’s about control.

Most agentic AI conversations focus on automation rates and resolution speed. Very few focus on what happens when the system acts on something it shouldn't. Here is what the market is missing.

8
min read

The cost of operational disruptions in travel: A crisis nobody planned for

Every time a major airport reshuffles its terminals, the same thing happens. Passengers call their airline for answers nobody has and post about it before the brand even notices the problem. This piece breaks down how that gap turns confused travelers into lost customers and what the smartest travel brands are doing to close it.

7
min read

AI won't kill jobs. It will redistribute them. And that changes everything.

A response to Jack Dorsey's decision to cut nearly half of Square's workforce, and what it actually signals about the future of work.

6
min read

Building autonomous AI Agents that drive measurable CX impact

The landscape of customer service is evolving at an unprecedented pace. As businesses race to meet rising consumer expectations, the technology powering customer interactions has reached a pivotal inflection point.

7
min read

When brands lack market visibility, customers pay the price

Most customer service teams measure speed. Few measure sight. This blog looks at why visibility into customer history, sentiment, and cross-channel interactions is the real driver of satisfaction, retention, and sustainable growth.

9
min read

Why customer feedback is your fastest growth lever: How to turn it into action

Growth usually gets credited to strategy, funding, or big ideas. But the numbers show something simpler. Companies that listen and act on feedback grow faster.

14
min read

Your brain is wired against marketing success: 5 unconscious patterns wasting your resources

Marketing is getting impossibly hard, and if you’re wondering how that’s possible with all our fancy AI and attribution models, you’re not alone.

11
min read

Rethinking media monitoring: 4 red flags to catch and reclaim your brand narrative

If you search online for “best media monitoring tool” and read the reviews, you will likely find that the answers always come with a “but.”

10
min read

How to learn from the best (and worst) with competitive intelligence

Imagine playing chess blindfolded. Every move feels confident until you realize the board has changed. Your queen is gone. Your opponent is five moves ahead.

8
min read

The power of zero- and first-party data: A marketer’s guide to smarter engagement

With 84% believing data privacy is a human right and close to half (45%) of consumers distrusting companies with their website behavior and cookie data, the buffet is shrinking.

11
min read

Your business is guilty of these 8 common mistakes when it comes to CX

The term in question: Customer intent. Don’t worry! The concept is not nearly as complicated as experts would have you believe.

11
min read

Minimizing customer churn: How CX teams can catch it before it happens

Customer trust isn’t built on grand gestures or flashy campaigns. It’s earned in the quiet, everyday interactions between follow-ups, transparency, and constant listening.

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